GBD understands the challenges and strategy associated with mobile advertising. GBD will help you brand capitalize on mobile advertising opportunities. Using mobile best practices, Elite creates a customized, optimized campaign for your brand. Optimizing for a mobile experience differs from traditional search engine marketing. Less search results are visible on each search engine result page, and appearing in the top two spots is key to success in a mobile campaign. From banner ads and rich media snippets to text-based display advertising, mobile advertisements can increase brand awareness and recall, as well an increase in branded paid search impressions.
Optimizing for mobile also means thinking like a mobile consumer. A smaller screen means the creative must also fit into this space. GBD designs and creates mobile specific creative text with a clear call-to-action for the best results. Mobile ad extensions such as click-to-call, local extension and offer ads all contribute to optimizing your campaign for a mobile experience. Likewise, they also present a way to measure and quantify brick and mortar sales.